Thursday, February 25, 2010

what mickey wants...

Well, it seems that our condemnation of Odeon was a bit hasty. They threw their tantrum, and now will give the Mouse what it wants:
In a statement following talks with Disney, Odeon said: The Odeon and UCI Cinema Group is pleased to announce that, following detailed negotiations with the Walt Disney Company Ltd, an enduring agreement has been reached encompassing all the different aspects of both companies' commercial relationship.

"As a result of this agreement, Odeon is pleased to confirm that it will be able to continue with its plans for significant investment in new cinemas, in digital technology in 3D capability and the other exciting developments designed for the increased enjoyment of all its customers."
So that's that, I guess. No one learned anything. Sounds like another glorious day in the entertainment industry.

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